How Apple’s Changes May Significantly Limit Your Marketing Efforts
In June, Apple announced product and policy changes that will impact data sharing across iOS. The proposed changes will significantly impact the way you can run ads, measure performance and engage your customers, while also harming the growth of businesses and the free internet.
We believe that free, ad-supported businesses have been essential to the growth and vitality of the internet, and that personalized ads and user privacy can coexist. We support proactive privacy measures and data transparency, but we don’t agree with Apple’s policy changes.