SMM, the new tool in the business arena has shown a promising rise, the recent years. The web world is going gaga over it & Social media has shown a 100% higher lead-to-close rate than outbound marketing. Today nearly 84% of B2B marketers use social media in some form or the other. No matter what
Do you have a business website? Is it living up to expectations? Is it giving you the expected results? When was the last time you updated it? Never – seriously? Well! Website maintenance is the web industry’s hot potato, but it is very important. The reason you are not getting expected traffic from your website
It does not seem possible to understand the behavior of Internet users, far less anticipate it. Google Trends does not explain why some changes happen, or how, but it does a good job at visualizing them. A marketing analyst though can get much more from this tool than just graphs. Understand the past to get
Why do I need a social media strategy? You need a social media strategy – don’t let anyone tell you any different. And we’re not talking about posting a cute cat video once a week on Facebook with the hope that your customers think you’re as adorable as said cat. You need to figure out
As we enter into a new chapter on a new calendar year, it’s time to start thinking about effective social media marketing strategies for your small business. In order or you to stay ahead of the competition, it’s imperative for you to adjust your marketing strategy to take advantage of prevailing trends and the ever-evolving
Before you plan your next post, start using these easy engagement tips to set your pages on fire! Read on for our favorite social engagement ideas to boost everything from page likes, post likes, comments, shares, followers, to full-blown stark raving mad fans! 1. Instagram – Boost Engagement & Conversions 50% of Instagram users follow
Church marketing is a tricky endeavor. It’s important to be present and noticeable, but many people do not like churches to be pushy or forceful, so it’s all about finding the right balance. In addition, churches need a clear vision of who they are and what they have to offer so that potential members will
What makes an online business successful? Is it the products you sell, or their price or marketing? The ecommerce industry is continuing its fast growth and will continue to do so in the near future. But today it is crowded with a plethora of players selling similar products and most engaged in price wars to
A new trend of business has taken the world almost by storm. You may be aware of the craze and popularity of online businesses that has increased over the past few years. If you are still away from this trend then do not keep yourself away from it because it is one of the best
Pay Per Click advertising can be the most cost effective way to advertise your product or services on the internet. On the flip side, if you are not properly educated on the subject, it may get you now fast. So I put together a few simple steps for you to follow to help get your
I was reminded of the long history of content marketing while listening to a Webinar earlier this week. We tend to think that whatever we have discovered on the net is brand new, or at least only as old as the nineties, when the net revolutionized our world. Remember John Deere? Right, tractors, those huge
SEO for local business is the new buzz among brands and business that target primarily local businesses. If you are a business and most of your revenue comes through local customers then optimizing your website for local business is something that you should consider. There are many reasons why a business should consider optimizing their
No matter how successful your eCommerce website is, you should always be brainstorming for ways to improve it. Developing innovative eCommerce promotion ideas can be tough, but will absolutely pay off in dividends when implemented correctly on your eCommerce store. Offering promotions and special offers to your potential eCommerce customers is an effective method of
If you want to increase your sales and stay ahead of the competition, continuously test and improve your website’s conversion rate with A / B Split Testing and Multivariate Testing tools. These easy to use optimization tools allow you to run experiments on your website to determine which conversion elements generate the highest responses. For
One of the most striking benefits of such media for an organization is the portal it provides to communicate its brand. The opportunity to engage with customers, both existing and prospective, is massive. This is not in isolation from other potential gains. Other benefits of having a social presence may include competitor and market insight,
