I was reminded of the long history of content marketing while listening to a Webinar earlier this week. We tend to think that whatever we have discovered on the net is brand new, or at least only as old as the nineties, when the net revolutionized our world. Remember John Deere? Right, tractors, those huge
No matter how successful your eCommerce website is, you should always be brainstorming for ways to improve it. Developing innovative eCommerce promotion ideas can be tough, but will absolutely pay off in dividends when implemented correctly on your eCommerce store. Offering promotions and special offers to your potential eCommerce customers is an effective method of
If you want to increase your sales and stay ahead of the competition, continuously test and improve your website’s conversion rate with A / B Split Testing and Multivariate Testing tools. These easy to use optimization tools allow you to run experiments on your website to determine which conversion elements generate the highest responses. For
One of the most striking benefits of such media for an organization is the portal it provides to communicate its brand. The opportunity to engage with customers, both existing and prospective, is massive. This is not in isolation from other potential gains. Other benefits of having a social presence may include competitor and market insight,
What is a keyword? To make money from blogging, you need to understand this concept as it lays the foundation to your success in making money online. Simply put, anything people type into a search engine when they are searching for information on the internet is a "keyword". A search query could have made up
Local businesses depend heavily on customer satisfaction, regular clientele, and good reputation. Therefore it is vital to make a favorable impression when meeting the public. It is vital that owners and managers stay above reproach, while maintaining a high profile in the community. Community Involvement and Local Public Perceptions It is important to be involved
SEO can be broken down into 2 main categories – on-page and off-page, also called on-site and off-site SEO. This article focuses on on-page SEO for a yoga business such as a yoga studio to improve a yoga business marketing campaign. What is on-page SEO? It’s researching and properly placing key search terms in each
We have been seeing forecasts of mobile devices overtaking desktop computers a few years ago and we are not surprised that the predictions have fulfilled spectacularly. The contributions of Dag Kittlaus of the Apple Siri project and those brilliant engineers at Google have made searching by voice the natural thing to do. We are under
When considering marketing for online businesses-for any type of website-search engine marketing rules. But before delving into search engine marketing and its advantages for ecommerce, it is important to understand the core concepts of this industry. Search Engine Marketing (SEM), also called Internet Marketing or Search Marketing, is used to describe acts associated with research,
Here is a huge Highest CPC Keywords on Google Adsense based on business model This is a very competitive keyword set so unless you can outrank WebMD and MayoClinic, I suggest you look for other industries. Keyword Volume KD CPC (USD) Competition Results compensation mesothelioma 10 64.96 568.67 0.91 594,000 mesothelioma attorney houston 30 55.72
It goes without saying that a local SEO company with their well designed and optimized content is the most effective means to promote your online business. Today searches have become more specific, as customers give high priority for the location of products and services. A recent trend in search engine optimization campaigns is to
When you own an e-commerce site, you are in competition with millions of other websites for the time of users on the internet. You have to know how to reach these users in order to bring them to your website so you can sell your goods to them. Does this make e-commerce very difficult to
I recently fell upon this article, “How Much Data is Created on the Internet Each Day,” and I was blown away by the following information. According to IBM, 90 percent of the data that is on the Internet today was created since 2016. When you think about it and the fact that Google’s mission is
It is essential that people enjoy receiving your emails. The quickest way to lose a consumer is by sending them emails that they do not want to receive. This content will help ensure that you maintain a quality email marketing campaign. Make all emails personal so subscribers feel special. Like many other methods of marketing,
If you have Google Apps for Domain/G Suite or GMail and would like to use GMail as your SMTP server, use the following information.
