Mobile technology is here to stay and professional writers, coaches, consultants and even brick and mortar companies can generate a highly effective and profitable income using a well thought out mobile marketing campaign. Lets think about it we have almost replaced wrist watches with the convenience of a cell phones clock. We do not leave the house without our phone so we do not miss any calls add to that the free texting that’s becoming more common on most carrier plans and the literal addictiveness of texting and you have a recipe for reaching your prospects almost instantly.
Even more importantly you will have the ability to receive near instant responses all using the convenience of this new and exciting communication medium.
So what are some examples of a Mobile Marketing Campaign?
> Keywords – Lets say someone wants to stay in touch with you via SMS then you just need to set up a keyword to be texted to a short-code (4 0r 5 numbers) and after that text you with that number their mobile phone number would automatically be added to your database / opt-in contacts.
> Text Alerts – Create text alerts can provide you with automated alerts to customers who text in with a keyword to you at a time you decide fore example. Whether your a coach, consultant or a fitness gym that wants to provide special discounts or event alerts, bad weather or maybe your a martial arts team that wants to provide the up to the minute competition results.
> Voting – Maybe you would like to know which of your products your consumers like best, that’s easy to do just have them send an SMS to one or another number and you can easily tabulate the results. Again your options for creating comparison voting campaigns is really limited only by your imagination.
> Contests – That’s right. You can actually create highly popular competitions, remember everyone likes a winner. Just set up a prize and have the contestants use a keyword to optin and then just pick a random winner. Or you could award the first on to send a message after they see your twitter message that alerts them to send the message (the twitter message may be an advertisement for a new product) and the first to send a SMS wins a free copy.
> Surveys – Just setup a couple of keyword numbers and announce the options to your facebook followers for example. Than just tabulate the results. You could even put up a poster at your deli and ask your customers to participate as they wait for their order to be completed.
> Mobile Apps – Statistics show that the average American spends more than two hours a day (!) on his or her mobile device. While probably only a handful of applications make up the bulk of this total usage, it doesn’t change the fact that each user has to unlock, scroll, and scan their device for the apps they’re looking for. Being “in the way” can be an advantage to your company, as our mind unconsciously does record every image and text (or well-designed app icon!) it comes across — even if it happens unnoticed.
As you can see this can be extremely powerful to basically any professional looking to profit from a mobile marketing campaign.
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