Campus Launches Digital Marketing Concentration in Its Two-Year Business Degree, Built for the Creator Economy

The two-year online college's new concentration, embedded in its Associate of Arts in Business Administration, prepares students for marketing and brand strategy careers built on the data, platforms, and AI tools companies now use to reach customers.

NEW YORK, November 3, 2026 — Campus, the two-year online college built for a generation of learners frustrated by the cost and pace of higher education, today announced the launch of its Associate of Arts in Business Administration (AABA) with a Concentration in Digital Marketing and the Creator Economy. The concentration is designed to prepare students for entry-level roles in digital marketing, brand strategy, and content-driven business functions, or to transfer into related bachelor's degree programs.

"Marketing is undergoing a real shift. Brands increasingly operate like media companies, building audiences through content that is authentic and grabbing," said Todd Fitch, Program Director for Campus' Associate of Arts in Business Administration program. "But, it's also become a technical job. Our students learn to pair original ideas with the analytical and production skills that bring those ideas to life."

Goldman Sachs Research projects the creator economy's total addressable market could roughly double from $250 billion to $480 billion by 2027, driven largely by brand investment in influencer marketing and platform advertising. Meanwhile, LinkedIn's 2026 analysis of the fastest-growing marketing skills ranks performance analysis and AI literacy as the top two capabilities employers are hiring for — skills taught in Campus's new program.

Timm Chiusano, a former advertising executive at ABC, ESPN, and Spectrum, has joined Campus as a visiting professor for the program and has helped shape the concentration's curriculum. A full-time creator himself with more than 1 million followers, he brings expertise building audiences and brands on both sides of the media industry. He will deliver guest lectures when the concentration launches in January 2027.

The concentration consists of five courses woven into students' standard business course sequence. Students will build knowledge across brand strategy, platform dynamics, and marketing analytics, culminating in a capstone in either creator-brand strategy and content or marketing analytics.

Students will also learn to use AI as part of modern ideation, production, research, and workflow processes without using it as a substitute for the originality and creative judgment that digital marketing demands. Along the way, students build a portfolio that demonstrates how they research audiences, develop brands, create content, plan campaigns, and use performance data to improve their work.

"I didn't take the traditional path. I went from no college degree to Fortune 100 executive to full-time creator, and along the way realized I really love helping people figure out how to thrive at work," said Chiusano, whose viral content focuses on practical, motivational advice for Gen Z. "I'm honored to apply my real-life experience, and help the next generation of media innovators build careers they love, without drowning in debt to make that happen."

The first college built in the AI era, Campus is backed by entrepreneurs and investors including Sam Altman, Shaquille O'Neal, General Catalyst, Founders Fund, and 8VC, and is led by a board of respected former college presidents including John Wilson of Morehouse College and Gail Mellow of LaGuardia Community College. Campus delivers live, online classes taught by faculty who also teach at top colleges like UCLA, Stanford, and Howard. Campus' unique approach is grounded in a pioneering tech platform and a heavily-researched student success model proven to double two-year college graduation rates. Campus provides students with dedicated advisors, on-demand tutoring, and personalized coaching. Upon completion, students take skills learned in the program into the workforce or transfer to a growing number of four-year institution transfer partners.

Learn more about Campus' Digital Marketing and the Creator Economy concentration at http://campus.edu/business-degree-digital-marketing-concentration.

SOURCE Campus.edu