Free People Unveils "Pajama State of Mind" Holiday 2026 Campaign Featuring Iris Law

Free People puts pajama dressing at the center of the holiday season alongside a curated assortment of cozy knits and thoughtful gifts

PHILADELPHIA, Nov. 9, 2026 — Free People unveils its Holiday 2026 campaign, Pajama State of Mind, featuring Iris Law and celebrating pajama dressing as the uniform for the season's most meaningful moments.

Pajama State of Mind transforms pajamas from sleepwear into a centerpiece of holiday dressing, bringing comfort, personal style and self-expression together for the season. Through cross-category styling and seasonal storytelling, the campaign shows how pajama-inspired pieces can move from relaxed mornings at home to holiday gatherings, while also making thoughtful gifts.

At the center of the campaign is a collection of pajama-inspired pieces and cozy layers designed to be worn throughout the holiday season and beyond. Iris Law fronts the campaign in key styles including the Easy Morning Double Cloth PJ Shirt ($98) and coordinating Easy Morning Double Cloth Bubble PJ Pants ($98), alongside the On Repeat Drawstring PJ Pants ($78), Easy Like That Henley ($48) and Felix Pullover ($128). The campaign also features soft layering pieces including the So Soft Seamless Modal Long Sleeve ($40) and statement seasonal styles like the We The Free Jolly Jolly Cardi ($298).

"Holiday at Free People is about making gifting feel personal. Pajama dressing captures that perfectly because it's comfortable and practical while still feeling special and expressive. Across the broader assortment, from cozy knits and everyday bags to smaller gifts and accessories, we're focused on pieces that reflect someone's individual style and that they'll continue to wear and love well beyond the holiday season," said Libby Strachan, Director of Brand Marketing at Free People.

Free People's Holiday Gifting Picks

Known for its free-spirited approach to personal style, Free People brings that same sense of individuality to holiday gifting. Beyond Pajama State of Mind, the brand's Holiday 2026 assortment spans cozy sweaters and knitwear, pajama sets, handbags and accessories, along with smaller gifts and stocking stuffers across a range of price points.

For the cozy dresser: Sweaters and knitwear are perennial holiday gifts. The FP One Summit Wrap Hoodie ($168), Felix Pullover ($128) and Opal Rollneck Knit Sweater ($98) offer cozy gifting options that feel special to receive while remaining versatile enough to wear well beyond the holiday season.

For the pajama lover: The Cozy Core PJ Set ($168) offers an easy head-to-toe holiday gift, while the pajama separates featured in Pajama State of Mind, including the Easy Morning Double Cloth PJ Shirt ($98) and Easy Morning Double Cloth Bubble PJ Pants ($98), can be mixed into an everyday wardrobe for a stylish, sleepwear-inspired approach to dressing.

For the fashion lover: The All That Glitters Long Sleeve ($128), We The Free Atlas Boat Neck Top ($58) and FP One Blake Shrunken Crew Neck Thermal ($58) offer stylish holiday gifts for someone who loves adding personality to their everyday wardrobe.

For the bag lover: A great everyday handbag can feel both special and personal as a holiday gift. The Parker Suede Tote ($368) and Baby Emerson Tote ($178) offer versatile options for someone who loves fashion, with everyday appeal that extends well beyond the holiday season.

For stocking stuffers and smaller gifts: The assortment includes Holiday Pattern Socks ($16; three for $30), Snowed In Slippers ($68) and the Frosted Beaded Mini Tree ($68), offering thoughtful options for stocking stuffers, gift exchanges and smaller holiday gifts.

The Pajama State of Mind campaign launches November 9, 2026, on FreePeople.com and across Free People's global channels. Shoppers can explore the campaign and Free People's Holiday 2026 gifting assortment at https://www.freepeople.com/gifts-shop-all/ 

Holiday Gifting at Free People

What types of holiday gifts does Free People offer for women in 2026?
Free People's Holiday 2026 assortment spans cozy sweaters and knitwear, pajama sets and sleepwear-inspired separates, handbags and accessories, along with smaller gifts and stocking stuffers across a range of price points.

Which Free People pajamas are recommended for holiday gifting?
Free People's holiday pajama assortment includes matching sets and separates designed to combine comfort with personal style. The Pajama State of Mind campaign highlights sleepwear-inspired pieces that can be gifted for the holidays and worn well beyond the bedroom.

Which Free People sweaters are recommended for holiday gifting?
Free People's Holiday 2026 assortment includes cozy sweaters and knitwear across a range of styles and price points, with options designed to feel special to receive while remaining versatile enough for everyday wear.

Does Free People offer holiday gifts under $100?
Yes. Free People's Holiday 2026 assortment includes gifts under $100 across apparel, sleepwear and accessories, along with smaller gifts and stocking stuffers.

Does Free People offer holiday gifts under $50?
Yes. Free People offers a curated selection of cold-weather gifts under $50, including seasonal accessories and stocking stuffers. Shoppers can explore Free People's Under $50 Cold Weather Gifts collection for additional gifting options.

ABOUT FREE PEOPLE
Free People is a global women's lifestyle brand, defined by creativity, curiosity and adventure, with offerings in unique apparel, intimate wear, shoes and accessories, and beauty and wellness. The Philadelphia-based retailer is available via global, UK and French sites, top department and specialty stores, as well as via Instagram and TikTok. 

SOURCE Free People