Press Release · The J.M. Smucker Co.
Hostess® Kicks off the Holidays with a Fresh Lineup of Baked Snacks to Enjoy all Season Long
Distributed by Town Press · Originally issued via PR Newswire
Summary
- Hostess® offers a variety of snack cakes, breakfast snacks, and other tasty treats to bring joy to every moment of the day.
- The brand has established a successful track record of innovation that delivers new concepts and flavors to celebrate any special occasion.
- This year's holiday lineup features offerings from iconic brands including Twinkies® sponge cakes, Donettes® mini donuts, Cupcakes, and Sno Balls® cakes which are now available at retail.
ORRVILLE, Ohio, Nov. 3, 2026 — Hostess® is known for bringing moments of joy to everyday including helping to celebrate special occasions big and small with delicious treats. Now the brand is bringing the holidays to life with a limited-time offering of seasonally inspired snacks. The treats feature festive flavors and fresh packaging to get consumers into the spirit.
The Hostess holiday lineup includes:
- NEW Hostess Snickerdoodle Flavored Twinkies® Cakes: Inspired by the classic cookies, new Snickerdoodle Twinkies bring the heart of holiday baking to the snack aisle. The treats include the iconic soft sponge cake and delicious crème with the comforting flavor of snickerdoodle spice.
- Hostess Hot Cocoa and Marshmallow Flavored Donettes® Mini Donuts: Crafted to deliver the cozy comfort of a warm mug of hot chocolate, these treats feature yummy cocoa flavor and a delicious glaze creating a nostalgic feeling with every bite.
- Hostess Holiday Cupcakes: The soft chocolate cake and icing fans know and love is given a bit of seasonal magic with festive sprinkles that add a fun twist on this classic favorite.
- Hostess Holiday Sno Balls® Cakes: Nothing reflects snowy, whimsical fun like Sno Balls and Hostess Holiday Sno Balls feature fluffy marshmallow, sweet coconut, and rich chocolate cake capturing the taste and magic of the season.
In addition, the brand is launching a twist on its popular Coffee Cakes with Hostess Stuffed Coffee Cakes, exclusively available at Walmart. The popular combination of moist coffee cake with cinnamon streusel is complemented with a delicious vanilla flavored creme.
"One of the best parts of the holidays is enjoying fresh baked goods and for more than a century, consumers have trusted Hostess to deliver moments of joy with delicious baked snacks – making us the perfect brand to officially kick off the season," said Melissa Chow, Director, Marketing, The J.M. Smucker Co. "This holiday season, we have an exciting lineup that offers a bit of holiday nostalgia, celebrates beloved traditions, and features delicious flavors to make every moment big or small a special occasion."
Please visit Hostesscakes.com for more details and to find Hostess products at a store near you.
Hungry for more details?
- Where can I find these products?
- The Hostess Stuffed Coffee Cakes are available only at Walmart. Consumers can find the rest of the holiday lineup in store and online at popular retail locations. For specific product availability, consumers can visit the brand store locator.
- Do the products come in different formats?
- The products come in a variety of formats to fit consumers' snacking preference, including single serve and multi-pack offerings.
- What is new about the packaging?
- The packaging for the holiday inspired products features seasonal icons to reflect the comforting traditions consumers love.
About Hostess®
Hostess® has been making life a little more joyful for over 100 years and continues to offer popular snacks for every occasion. The Hostess sweet baked snacks offering features breakfast snacks and all-day snacks including iconic favorites like Donettes® mini donuts, Twinkies® cakes, and Cupcakes. In addition, fans enjoy limited-edition treats the brand offers to celebrate different seasonal flavors and traditions. Hostess is part of The J.M. Smucker Co. family of brands. For more information, please visit Hostesscakes.com.
SOURCE The J.M. Smucker Co.
About The J. M. Smucker Co.
At The J.M. Smucker Co., it is our privilege to make food people and pets love by offering a diverse family of brands available across North America. We are proud to lead in the coffee, peanut butter, fruit spreads, frozen handheld, sweet baked goods, dog snacks and cat food categories by offering brands consumers trust for themselves and their families each day including Folgers®, Dunkin'®, Café Bustelo®, Jif®, Uncrustables®, Smucker's®, Hostess®, Milk-Bone® and Meow Mix®. Through our unwavering commitment to producing high quality products, operating responsibly and ethically and delivering on our Purpose, we will continue to grow our business while making a positive impact on society. For more information, please visit jmsmucker.com.
The J. M. Smucker Co. is the owner of all trademarks referenced herein, except for Dunkin'®, which is a trademark of DD IP Holder LLC. The Dunkin'® brand is licensed to The J.M. Smucker Co. for packaged coffee products sold in retail channels, such as grocery stores, mass merchandisers, club stores, e-commerce and drug stores, as well as in certain away from home channels. This information does not pertain to products for sale in Dunkin'® restaurants.