Advertising · Week of Nov 2, 2026
Criteo takes Performance CTV global: the week in advertising
Criteo and Lacuna pitched ad-tech infrastructure as a sponsorship offer, an industry gala and a vintage advertising auction rounded out the week.
The largest item this week came from Criteo, which says it is taking its Performance CTV offering beyond the U.S., starting with Brazil and Mexico by the end of 2026 and adding Canada, the UK, France, Germany, Italy, Spain, Australia and other markets in 2027. Singapore-based Lacuna also focused on ad-tech infrastructure, outlining the three products in its Lacuna Ads ecosystem.
Outside ad tech, Heartland Soccer Association opened 2027 sponsorship and advertising inventory, and 212NYC held its 12th Annual Gala, themed around staying human in the age of AI. Morphy Auctions reported results from a coin-op and advertising auction led by a $60,000 carved figure.
Criteo
Criteo Expands Performance CTV Capabilities Across Global Markets
Criteo says it is expanding Performance CTV to Brazil and Mexico by the end of 2026 and to Canada, the UK, France, Germany, Italy, Spain, Australia and select other markets in 2027, with access through its Commerce Growth demand platform. The company says its CTV business is on track to double in Q4 2026 versus Q3 2026, and that a global travel platform client saw a 61x return on ad spend with a 9% lower cost per acquisition than its Display campaign.
Heartland Soccer Association, Inc.
Heartland Soccer Association Opens 2027 Corporate Sponsorship and Advertising Opportunities
Heartland Soccer Association, which describes itself as America's largest soccer league and tournament host, has opened corporate sponsorship and advertising opportunities for 2027. The association says brands can reach millions of annual on-site and digital marketing engagements.
212NYC New York's Digital Advertising Club
212NYC New York's Digital Advertising Club Celebrates Industry Trailblazers at 12th Annual Gala on Nov. 5, 2026
212NYC New York's Digital Advertising Club held its 12th Annual Gala on November 5 at Tribeca Rooftop, with nearly 300 industry leaders attending, according to the club. The 2026 awards were organized around the theme "Humanity in Action: Staying Human in the Age of AI."
Morphy Auctions
Cigar Store Indian Figure Attributed to the Shop of Samuel Robb Topped a List of High-Fliers at Morphy's Oct. 16-17 Coin-Op & Advertising Auction
Morphy Auctions says a late-19th-century cigar store Indian figure attributed to the shop of Samuel Robb sold for $60,000, leading its Oct. 16-17 Coin-Op & Advertising Auction. A Mosler "Cannonball" salesman's sample safe brought $56,580, the company says, in a sale that also included advertising signs, tobacciana and slot machines.
Lacuna
Beyond Connectivity: Lacuna Ads Turns Programmatic Infrastructure into Customer Value
Lacuna, a programmatic advertising technology company headquartered in Singapore, outlined the three core products in its Lacuna Ads ecosystem: Lacuna Axis, Lacuna Engine and Lacuna Agent. The company says the products are designed to turn programmatic connectivity into value for customers.
This roundup is written with AI assistance from the press releases listed above, using only what they state. The releases are the companies' own announcements, not Town Press reporting.