HEYDUDE and Riley Green Launch Holiday "Comfort Miracle" Campaign

Country music superstar leads a festive holiday celebration packed with comfort, gifting inspiration and seasonal surprises

WESTWOOD, Mass., Nov. 3, 2026 — Beginning today, HEYDUDE is bringing a little extra magic to the season of gift-giving with the launch of its new holiday campaign, "It's a Comfort Miracle," featuring country music superstar Riley Green. As the brand's biggest holiday campaign to date, the creative is built around the belief that everything is better when you are wearing a pair of HEYDUDE™ shoes.

Country music superstar Riley Green is a "Comfort Miracle" in the new HEYDUDE holiday campaign.

HEYDUDE and country music superstar Riley Green bring a little extra magic to the season of gift-giving with new holiday campaign.

The campaign is led with a commercial spot that brings the idea of a "Comfort Miracle" to life in an unexpected way – Dad is gifted a new pair of HEYDUDE shoes from his family, and in turn, the family is miraculously gifted Riley Green.

What follows becomes the real holiday miracle for the whole family, as Riley seamlessly steps into textbook-perfect husband and dad mode, and becomes the almost comically perfect family man. One new pair of shoes. One unexpected transformation. One very comfortable holiday season for the whole family.

"The holidays can be hectic, but finding a gift people will genuinely love doesn't have to be. Through Riley's easygoing authenticity, humor and comfort-first spirit, paired with his natural connection to fans and family, he is a natural fit for HEYDUDE," said Matias Infante, GVP and Head of Marketing, HEYDUDE. "Together, we're bringing a lighthearted take to the season while celebrating the simple joy of giving unmatched comfort, a gift people will reach for throughout the holidays and long after."

The omni-channel campaign comes to life across digital, social, retail, wholesale and earned media channels, creating a full-fledged holiday experience that helps shoppers check one thing off their holiday to-do list: finding the perfect gift. At its heart, "It's a Comfort Miracle" celebrates the transformative feeling of slipping into a pair of HEYDUDE shoes and the belief that comfort can make even the busiest holiday moments feel a little more magical.

Throughout the season, consumers will discover "Comfort Miracle" moments wherever they shop, scroll and celebrate with the HEYDUDE brand, including:

Riley Green's Holiday Picks, featuring a curated collection of Riley's favorite HEYDUDE shoes styles on HEYDUDE.com, designed to help shoppers find the perfect gift for everyone on their list.
A cozy Riley Green Yule Log experience, where fans will discover a special YouTube video featuring a looped reel of Riley softly strumming guitar in front of a crackling fireplace, bringing a little extra comfort and holiday ambiance to fans' homes for the holidays.
Exclusive holiday product drops, featuring playful seasonal styles including Buffalo Plaid, Snowman, Cowboy Christmas, Fishmas, Holiday Lights, Jingles and Reindeer-inspired designs.
A custom Spotify audio integration, extending the campaign through immersive listening moments during the holiday season.

To explore more great options for the perfect gift, visit www.HEYDUDE.com to see HEYDUDE's full holiday assortment, including the brand's iconic Wendy and Wally Stretch Sox and Stretch Jersey silhouettes, as well as a variety of slippers, boots and festive novelty styles.

SOURCE HEYDUDE

About Crocs, Inc.:

Crocs, Inc. (Nasdaq: CROX), headquartered in Broomfield, Colorado, is a world leader in innovative casual footwear for all, combining comfort and style with a value that consumers know and love. The Company's brands include Crocs and HEYDUDE, and its products are sold in more than 85 countries through wholesale and direct-to-consumer channels. For more information on Crocs, Inc. visit investors.crocs.com. To learn more about our brands, visit www.crocs.com or www.heydude.com. Individuals can also visit https://investors.crocs.com/news-and-events/ and follow both Crocs and HEYDUDE on their social platforms.

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